“Der verpackungslose Supermarkt”

Original Unverpackt (translates to originally unpackaged; a modified German pun to “original verpackt”) is the name of the first start-up which I was involved as a co-founder. The name is also the product: a package-less supermarket. The ideal is a wasteless food shopping alternative in Germany. The store has been opened in September 2014.

I was involved in the business plan (market analysis) and defining and developing the concept for user needs. As head industrial designer, I created the first visuals of the store in the form of illustrations and booths. These illustrations were used for press publications as well as for presentations in pitches.

Visit the store online: original-unverpackt.de